Why Differentiation Is the Real Competitive Advantage with Aaron Gervais
Description
⚡ Growth Capital Podcast - Episode 52 ⚡
In crowded markets, being “better” isn’t enough — you have to be different.
In this episode, Otherwise Brewing Co-Founder and CEO Aaron Gervais joins host Justin Dixon to unpack how he built one of the only gluten-free beer brands in the U.S. — and turned a small niche into a scalable business opportunity.
Aaron shares how he identified a white space in a saturated industry, found the right co-founder to complement his strengths, and built a company rooted in process, not just passion. From product-market fit to operational discipline, this conversation reveals why differentiation is the real growth engine behind enduring brands.
🔍 What You’ll Learn:
- Why differentiation matters more than competition
- How to find (and validate) white space in mature markets
- The importance of complementary co-founders
- Applying MVP thinking to physical products
- Turning passion into process for scalable growth
📩 Connect with Aaron Gervais:
Visit their website — https://www.otherwisebrewing.com/ to learn more or get in touch.
🎧 Listen now on:
YouTube | Spotify | Apple Podcasts
👉 Subscribe for more conversations with founders, investors, and PE leaders who are building the next generation of growth.
💬 Drop a comment: What’s the biggest differentiator in your business today?
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