DiscoverTalent All-StarsHow Selling the Role Helps Marsden Services Improve Retention in a Labor-Heavy Industry
How Selling the Role Helps Marsden Services Improve Retention in a Labor-Heavy Industry

How Selling the Role Helps Marsden Services Improve Retention in a Labor-Heavy Industry

Update: 2025-09-02
Share

Description

At Marsden Services, a national provider of cleaning, security, and maintenance services, talent acquisition starts with clear and honest role-selling.

In this episode, Vice President of Talent Acquisition Ashley Lynch shares how visiting worksites, understanding the day-to-day realities of each role, and setting clear expectations have helped her team improve both speed-to-hire and retention.

You’ll learn:

  • Ashley’s “big three” framework for identifying bottlenecks in Talent Acquisition
  • Two case studies where better role clarity solved retention challenges
  • How Marsden pilots AI tools without losing the human touch in hiring

Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashley-lynch-18294ba1/

Connect with us:

💻 All Episodes: TalentAllStars.com

💼 LinkedIn: https://www.linkedin.com/company/ziprecruiter/

💼 Dave’s LinkedIn: https://www.linkedin.com/in/davetravers/

📸 Instagram: https://www.instagram.com/ziprecruiter

🎵TikTok: https://www.tiktok.com/@ziprecruiter  

 

Enjoyed this episode? We’d be grateful for a rating or review on your favorite podcast app.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

How Selling the Role Helps Marsden Services Improve Retention in a Labor-Heavy Industry

How Selling the Role Helps Marsden Services Improve Retention in a Labor-Heavy Industry

ZipRecruiter