Description:

Are full-time front desk admins becoming obsolete? In this episode of the Cash Physical Therapy Headquarters Podcast, we tackle one of the most frequently asked questions from practice owners: "Do you still need a full-time admin in today’s PT world?"

Ben and Jordan break down the pros, cons, and evolving alternatives — from remote VAs and sales-specialist PTs to conversation AI and voice AI that follow up with leads automatically. They explore why most admin setups lead to burnout, high turnover, and missed conversions — and how top-performing clinics are dividing responsibilities across patient intake specialists, in-person experience coordinators, and automation-enhanced workflows to scale faster and smarter.

They also share:

• How paying more (for the right person) creates better ROI 💰

• When to transition from VA → in-person admin → PT sales specialist

• Why multitasking is killing your conversion rates — and what to do instead

• The exact numbers that prove hiring a PT to handle phone calls can be a $200k+ move

• How AI and voice tech will disrupt front desk operations — and how to stay ahead of the curve

If you're a clinic owner stuck juggling 20 hats (and wondering why you're still not profitable), this episode will give you the roadmap to delegate smarter, scale faster, and keep your front-end patient experience sharp as you grow.

Engage With Us

If you’re ready to scale your cash-based practice with systems that actually work — and you want help finding the right support team (whether it’s a VA, admin, or intake-specialist PT) — let’s talk.

👉 Book Your Practice Audit Call Here!

Or visit www.ClinicalMarketer.com to learn more about how we help practice owners grow profitably — without burning out.

If you enjoyed this episode, don’t forget to subscribe and leave us a review! It helps more PTs find the tools, strategies, and support they need to break free from the grind and build the business they actually want.