How Stories Shape Our Decisions With Brian Burgess
Description
Guest, Brian William Burgess: https://www.swainwoodham.co.nz/
Chapters
00:00 Starting a Company in 1996
02:55 Referrals and Building Relationships
05:01 The Value of Insurance and What Clients Buy
07:58 Developing Financial Advisors
11:47 Dealing with Emotional Situations
15:52 The Role of Insurance in Healthcare
19:56 Understanding the Client and Product Features
21:47 Understanding Clients' Concerns
22:15 Simplifying Complex Concepts
23:01 The Power of Storytelling
24:04 The Impact of Storytelling
25:30 Using Stories to Educate Clients
26:10 The Role of Intuition in Storytelling
27:29 The Importance of Claims
28:21 The Power of Personal Stories
29:19 The Significance of Trust and Honesty
29:58 Creating Compelling Offers
32:16 Changing the Perception of Insurance
35:36 Expanding Beyond Insurance
38:11 Adding Value to Clients' Lives
41:18 Understanding Clients' Needs
42:58 Having Hard Conversations
44:04 The Bell Curve of Insurance
United States
