How Storytelling is Building the Future of Professional Running with Erin Bailey
Description
In this episode of The Spread, host Cari Sekendur sits down with Erin Bailey, founder of Momentum Management, to explore what it will take for professional runners to stand out in the rapidly changing sports landscape.
Erin shares why storytelling beyond race day is becoming essential, how athletes like Nikki Hiltz and Emma Bates are redefining connection with fans, and why influencers are sometimes outpacing pros in visibility and earnings. She also digs into the challenges of athlete storytelling, from restrictive broadcast rules to limited budgets, and the opportunities ahead as brands, leagues, and athletes themselves invest more deeply in authentic content.
Whether you’re a sports professional, a brand leader, or just curious about how fandom is evolving, this conversation highlights the pivotal moment we’re in and what it means for the future of athlete stories, sponsorships, and community building.
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The Spread is produced by Butter Studio.
United States
