Invest in Women: Alana Casner on What Female Athletes Bring to Brands
Description
Join us for an engaging conversation with Alana Casner, the SVP of Business Development & Athlete Relations at Parity, a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports.
With a rich background at The Players’ Tribune, the NBA, and Adorama, Alana discusses unforgettable moments working with NBA legends, the power of athlete-brand collaborations, and the potential for sponsorships in women’s sports. She also explores the importance of leadership, vulnerability, and mental health, highlighting successful Olympic campaigns that captured athletes' emotions and motivations.
Tune in to hear from Alana about how Parity's initiatives are closing the gender income and opportunity gap in professional sports.
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United States
