How Target Got Off Target
Update: 2024-12-05
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Target used to be a cheap and chic place to shop, but now the retailer is in a sales funk, losing market share to competitors like Walmart, Costco, and Amazon. WSJ’s Sarah Nassauer explores what happened to the beloved box store’s numbers and the strategies executives may be discussing to get back on target.
Further Reading:
-Target’s Slide From Cheap Chic to Dull Chore
Further Listening:
-What Went Wrong at Bed Bath & Beyond?
-Old Navy Tried to Make Sizes for All. It Backfired.
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Target used to be fun. Then during the pandemic they had to let go of some of the really good designers and stocked their clothing racks with literally bag dresses that no one wanted to wear. After that, it was hard pivot into Gen Z clothing, no options for anyone else. No wonder no one likes to shop there all of a sudden.