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We share why Bob Burg’s ideas reshaped how we lead, sell, and serve, and we announce his upcoming guest spot. From the five laws to practical persuasion and follow-up, we map how value-first thinking builds trust, referrals, and durable teams.

• Why value is the experience, not the product
• Compensation tied to how many you serve and how well
• Influence as putting others’ interests first with boundaries
• Authenticity as a trust accelerant in leadership and sales
• Receptivity and celebrating wins so others can share the joy
• Endless Referrals and know-like-trust as a growth engine
• Follow-up and value-based touchpoints that compound
• Persuasion as safety, alignment, and emotional clarity
• Adapting communication styles and always giving an out
• Service over selling for long-term brand strength

Make sure you clear your schedule at 12 o'clock p.m. Eastern Standard Time for episode 315. In the meantime, pick up The Go-Giver and Endless Referrals.

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