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We sit down with Stephen Spence of Project Map It to unpack how visual proof and clean integrations help contractors win trust, then open up about addiction, mental health, and why Swing Fore Recovery sends people in the trades to treatment. Purpose, partnerships, and practical steps turn a tool into a lifeline.

• origins of Project Map It and Stephen’s career shift
• interactive maps, photos and review collection as social proof
• integrations with distributors and CRMs for automation
• partnerships with CertainTeed, ABC, SRS and more
• trade show culture, recovery culture and finding purpose
• Roofers in Recovery, Hope in the Valley and key stats
• stigma, suicide risk and normalizing mental health talk
• practical steps for owners to support teams
• second-chance hiring and confidential assistance
• funding goals for treatment and why awareness matters

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