How The Outdoor Market Alliance Is Shaking Up The Outdoor Industry
Description
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look at a new outdoor organization and the impact it has had on the business of going outside.
The Outdoor Market Alliance is a group of Rocky Mountain based independent sales agencies that have established a permanent showroom for the more than 175 outdoor brands that they represent. Established as a non-profit, OMA has changed how outdoor business gets done in the region.
In this episode OMA President Steve Copeland joins Colin to talk about why OMA was formed and the impact the organization has had on the industry at large.
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