DiscoverThe Rock Fight: Outdoor Industry & Adventure Sports CommentaryOutdoor Trade Show Update: News Out Of The Running Event & Switchback
Outdoor Trade Show Update: News Out Of The Running Event & Switchback

Outdoor Trade Show Update: News Out Of The Running Event & Switchback

Update: 2024-08-22
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Christina Henderson returns to the show to talk about the recent news to come out of The Running Event and Switchback Trade Shows.

Last week the following news stories came out of The Running Event/Switchback trade show world:

  • The Running Event will be leaving it's long time home of Austin and head down to San Antonio in 2025.
  • Switchback launched a digital resource for retailers called Trailheads.
  • Several big brand names have committed to attending this fall's combo of TRE & Switchback including Patagonia and Lululemon.

Today Christina sits down with Colin to talk through each story and offer up details on how they all came to pass.

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Outdoor Trade Show Update: News Out Of The Running Event & Switchback

Outdoor Trade Show Update: News Out Of The Running Event & Switchback

Colin True - outdoor industry journalist