In this episode of the Inbox to Impact podcast, Katelyn Baughan interviews Tanya Bhattacharyya, a nonprofit consultant and founder of Lumos Marketing. They discuss the importance of storytelling in the nonprofit sector, the concept of thought leadership, and how nonprofit leaders can build trust and visibility through personal branding on platforms like LinkedIn. Tanya shares practical strategies for integrating email marketing with social media efforts, growing email lists, and overcoming imposter syndrome. The conversation emphasizes the need for consistency and authenticity in communication to foster community and engagement.

Takeaways

• Storytelling is crucial in the nonprofit sector.
• Nonprofit leaders should embrace their personal stories.
• Thought leadership is about building trust and community.
• Visibility on LinkedIn can enhance nonprofit credibility.
• Emails should come from real people to build trust.
• Integrating social media and email strategies is essential.
• Nonprofits need to grow their email lists continuously.
• Imposter syndrome is common but can be overcome.
• Consistency in posting leads to greater engagement.
• Sharing experiences can lead to self-actualization in leadership.

Sound Bites

• "I saw how impactful storytelling was."
• "You are an extension of the work."
• "A picture does say a thousand words."
• "LinkedIn is a great place to get discovered."
• "Consistency is really key."
• "I feel like a leader now."

Chapters

• 00:00 Introduction to Nonprofit Consulting and Thought Leadership
• 02:59 The Power of Storytelling in Nonprofits
• 05:52 Understanding Thought Leadership
• 09:01 Building Trust Through Personal Branding
• 11:59 Integrating Email and Social Media Strategies
• 14:57 Growing Your Email List Through Engagement
• 17:57 Overcoming Imposter Syndrome in Nonprofit Leadership
• 20:52 Practical Tips for Nonprofit Leaders
• 23:56 Conclusion and Call to Action

Resources from show

• https://lumosmarketing.co/

Connect with Katelyn

• LinkedIn: Katelyn Baughan – https://www.linkedin.com/in/katelyn-baughan/
• Join my email list – http://eepurl.com/gr-QRv
• Instagram: @kb_digital
• Website – katelynbaughan.com