How to Use Video for Nonprofit Impact with Jason Ellinger

Update: 2025-07-09

Description

Summary

In this episode of the Inbox to Impact podcast, host Katelyn Baughan speaks with Jason Ellinger from Beard and Bowler Productions about the transformative power of video storytelling for nonprofits. They discuss how nonprofits can leverage video to enhance fundraising efforts, engage audiences, and tell compelling stories that resonate with donors. Jason shares insights on crafting effective narratives, the importance of consistency in video content, and practical strategies for nonprofits to create their own videos, even on a limited budget. The conversation emphasizes the necessity of investing in video as a vital tool for increasing impact and fostering deeper connections with supporters.

Takeaways

Video significantly increases donor engagement and fundraising success.
Storytelling through video can transform nonprofit campaigns.
Nonprofits should focus on one compelling story to resonate with audiences.
The hero's journey framework is effective in nonprofit storytelling.
Consistency in video content is key to building audience engagement.
DIY video strategies can be effective for small nonprofits.Investing in professional video production can yield high returns.
Repurposing video content across platforms maximizes its impact.
Understanding the audience's perspective is crucial in storytelling.
Nonprofits should utilize available resources to enhance their video efforts.

Sound bites

"Video is really important.""This is where we want to be.""You need to be investing in video."

Chapters

00:00 Introduction to Nonprofit Video Impact

03:06 The Power of Storytelling in Nonprofits

06:08 Building Tension and Emotional Engagement

09:00 Crafting Compelling Narratives

11:50 The Importance of Structure in Storytelling

15:12 Using Video Across Multiple Channels

18:00 Strategies for Small Nonprofits

20:59 Investing in Professional Video Production

24:04 The Long-Term Value of Video Content