#Amazon FBA, #e-commerce strategies, #PPC advertising, #alternative channels, #omnichannel strategies, #higher margins, #product innovation, #brand building, #hero products, #TikTok for e-commerce, #social commerce, #Amazon listing optimization, #brand acquisition, #demand capture, #rising PPC costs

[00:00 - 02:26 ] Introduction and Overview

[02:26 - 09:26 ] Increasing Margins: The Importance of Higher Price Points

[09:26 - 18:57 ] Exploring Alternative Advertising Channels

[18:57 - 34:02 ] The Shift from Demand Discovery to Demand Capture and Omni-Channel Strategies

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