Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

What was it like growing up with a dad who worked directly for Steve Jobs at Apple? In this episode, Jordan West sits down with Bora, co-founder of Reacher, to talk about his unique childhood experiences, including unforgettable encounters with Steve Jobs’ legendary intensity.

But that’s just the beginning. Bora also shares how growing up in Cupertino’s hyper-competitive environment shaped him into an entrepreneur, and how that journey led him into Y Combinator—the world’s most prestigious startup accelerator.

Together, Jordan and Bora dive into:
👉 First-hand stories of Steve Jobs’ aura, discipline, and leadership style
👉 The power of being in-person at Y Combinator (and why it beats remote work)
👉 How Reacher is building the future of social commerce for TikTok, Amazon, and Shopify
👉 The role of AI and computer vision in scaling influencer marketing
👉 Why Bora believes TikTok Shop is the ultimate brand awareness engine for the next 5 years

If you’re a founder, marketer, or just curious about startups, leadership, and the future of social commerce, this is a must-watch.