DiscoverExecutive Wins PodcastHow To Build A Values Driven Organization That Gets Outstanding Results - Winning with Tracy Folkes Hanson, CEO of CSAE, the Canadian Society of Association Executives
How To Build A Values Driven Organization That Gets Outstanding Results - Winning with Tracy Folkes Hanson, CEO of CSAE, the Canadian Society of Association Executives

How To Build A Values Driven Organization That Gets Outstanding Results - Winning with Tracy Folkes Hanson, CEO of CSAE, the Canadian Society of Association Executives

Update: 2025-10-22
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Description

In this conversation, Tracy Folkes Hanson, President and CEO of CSAE, discusses her journey in leading the organization through a values-based approach.

She elaborates on the importance of the CAE program for association leaders, the significance of embedding values into the organizational culture, and the strategies employed to foster a collaborative and inclusive environment, especially in a remote work setting.

Tracy emphasizes the impact of these values on team dynamics, employee engagement, and overall organizational success.

Key Takeaways

  • Tracy describes herself as an aspiring do-gooder
  • The CAE program is a unique designation for association executives in Canada
  • Leading through values creates a strong foundation for decision-making
  • Values should be integrated into every aspect of the organization
  • Team involvement in developing values fosters ownership and commitment
  • A values-based approach enhances team culture and collaboration
  • Flexibility in work schedules improves employee satisfaction and productivity
  • Values should guide the onboarding and integration of new team members

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LinkedIn - https://www.linkedin.com/in/gordonsheppard/

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How To Build A Values Driven Organization That Gets Outstanding Results - Winning with Tracy Folkes Hanson, CEO of CSAE, the Canadian Society of Association Executives

How To Build A Values Driven Organization That Gets Outstanding Results - Winning with Tracy Folkes Hanson, CEO of CSAE, the Canadian Society of Association Executives

Gordon Sheppard