In this episode Kelsey dives into LinkedIn strategies with Liam Darmody, a LinkedIn expert known for his no-BS approach to personal branding and social selling. He shares how to transform your LinkedIn profile into a powerful, client-attracting landing page while still showcasing who you are. Liam’s insights are especially valuable for coaches, entrepreneurs, and executives aiming to establish a unique presence that draws in clients and career opportunities. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

• Why LinkedIn is a goldmine for business development and high-margin 1:1 coaching

• Leveraging LinkedIn to create a flexible, profitable business with total scheduling freedom

• Liam’s LinkedIn Blueprint

• Crafting a professional banner, headshot, and headline that captivate at first glance

• Using a strong "about" section and a compelling featured section to showcase your services and personality

• How to make the most of the limited space in your headline and about section to optimize search visibility

• Injecting personality into your content – using interests like Liam’s “hot sauce aficionado” status to connect and spark conversation

• Treating LinkedIn as an interactive space where every comment can be a networking opportunity

• Diversifying content topics to avoid “business fatigue” and keep followers engaged

• Why LinkedIn’s push for video content presents a unique chance to stand out

• Benefits of LinkedIn Premium and Sales Navigator for business development

• Using the custom call-to-action (CTA) button effectively for profile engagement and lead generation

• Liam’s story of transforming his LinkedIn presence, going from minimal engagement to achieving millions of impressions organically

• Cost savings in organic reach on LinkedIn versus paid social platforms

• Insights into connecting vs. following, optimizing the profile for business visibility, and practical steps for using LinkedIn’s newest tools

• To learn more or connect with Liam visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

• How To Plan Your Business

• The Coaches Pricing Calculator 

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Liam Darmody’s Website

Liam Darmody’s LinkedIn

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram