What It Takes To Create Your Own Whiskey With Cousins & Founders of Lodestar Whiskey
Description
In this episode of Whiskey and Work, Kelsey Murphy sits down with Anna Axster and Wendelin von Schroder, co-founders of Lodestar Whiskey, a women-owned whiskey brand that’s quickly gaining attention in the spirits industry. Anna and Wendelin share their fascinating journey from working in the music industry to founding a whiskey brand during the pandemic. They talk about the challenges and rewards of building a product-based business, creating a unique whiskey flavor profile, and building an authentic community around their brand. Whether you're a seasoned whiskey lover or new to the scene, you'll find inspiration in their story of taking bold leaps and crafting a business that truly aligns with their passions. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!
What we’re talking about…
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Anna & Wendelin explain their journey from the entertainment and music industry to whiskey, motivated by their passion and love for whiskey during their years of travel
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Seizing the moment during the pandemic to build something authentic to their interests and experience
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Anna and Wendelin talk about leveraging their skills in community-building from their music careers into growing their whiskey brand
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The importance of creating a product that reflects their personal values and connects with a community that shares them
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Focus on listening to their audience and adapting based on feedback
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How they created a unique blend by combining a high rye bourbon and American single malt
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How the product appeals to both experienced whiskey drinkers and beginners
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How their success is built on authentic community-building rather than competing financially with large established brands
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To learn more or connect with Anna & Wendelin visit the links below!
A {free} Tool or Two!
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.
Links Mentioned
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