How To Create A Leading Social Media Advocacy Program With Danielle Guzman From Marsh McLennan
Update: 2024-07-18
Description
Want to unlock the power of your employees on social media?
Join Sarah Goodall and Danielle Guzman who'll be sharing how Marsh McLennan built a powerful social media employee advocacy program.
We'll be covering:
- The importance of building powerful employee voices and how it impacts brand presence.
- Strategies for empowering employees to become trusted advisors and thought leaders.
- Tailoring advocacy for different employees.
- Success stories from Marsh McLennan.
- Overcoming common challenges in employee advocacy with the help of AI.
- Long-term strategies to sustain a culture of Subject Matter Expert branding.
- Future trends in employee advocacy and the evolving role of AI.
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