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In episode 15 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. 

(00:00 ) Intro 
(02:40 ) Difference between referrals and affiliates 
(03:39 ) Why word of mouth trumps every form of marketing 
(05:20 ) The power of languaging 
(08:27 ) How to get everyone talking about your product 
(12:50 ) The biggest tip for e-commerce and physical product stores 
(18:29 ) The RIGHT way to do affiliate marketing 
(23:05 ) Why financial incentives aren't as effective as you think 
(24:08 ) Ship 30s future referral plans 
(27:46 ) Winner of FREE Ship 30 cohort 

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• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole