Today I am speaking to the amazing Zuzana Dobro, a leader in design thinking innovation who helps entrepreneurs and small business owners gain clarity and reach alignment with their ideal customer.

Growing up in Czechoslovakia during communist times, Zuzana left with just £200 in her pocket to pursue her passion for design. She worked across the creative industry including a big corporation in London, before quitting her job to travel solo around the world. This eye-opening experience ultimately led her to embark onto the entrepreneurial journey.

Zuzana is the founder of the WHO method, a 3-pillar strategy for attaining crystal-clear audience targeting and running a company that is aligned with your dream customer.

In this thought-provoking and practical episode, we explore how understanding yourself and clarifying your purpose is crucial for customer messaging and the success of your business.

In this episode you will learn about:

• The striking similarities between ice hockey and entrepreneurship
• The magic of design thinking to solve problems and drive innovation
• How to ask better and empowering questions to gain clarity
• One powerful question to ask when you don't know your WHY

Favourite quotes:

• "It always starts with clarifying why you are in a business and what your values are, and I go into the brain and heart intelligence of it."
• "Anyone who uses design thinking puts design, development and creation at the forefront of their business. It's not the technology that drives product creation, but the design that represents the needs of the users and customers."

Mentioned in this episode:

• The WHO Method: https://thewhomethod.com

Connect with Zuzana!

• Instagram: https://www.instagram.com/zuzanadobro
• LinkedIn: https://www.linkedin.com/in/zuzanadobro/
• Website: https://zuzanadobro.com

Connect with me on Instagram: https://www.instagram.com/yasminarte/ 

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