How To Leverage Social Media To Sell Your Products l The Co-Founders of Womaness
1Digest
This podcast episode delves into the creation and growth of WomanS, a brand catering to women's health and wellness during menopause. The episode begins with a discussion about the importance of brand names and the concept of attention as a valuable asset. The founders, Michelle and Sally, share their personal experiences with menopause and the lack of inspiring and effective products available, leading them to create WomanS. They discuss their intuition for identifying market trends and white spaces, their experiences in corporate settings, and the overwhelming positive response from customers who feel underserved by traditional options. The conversation explores the performance of WomanS products, particularly the surprising success of their vaginal moisturizer, highlighting the stigma surrounding vaginal dryness and the need for open conversations about women's health. The episode also touches upon the challenges of scaling the business in a challenging economic climate and the importance of organic social media marketing. The founders encourage the audience to embrace new challenges and opportunities at any age, emphasizing the value of experience and wisdom.
Outlines
Building a Brand for Women's Health: The WomanS Story
This episode explores the creation and success of WomanS, a brand addressing the needs of women going through menopause, highlighting the importance of identifying market white spaces, building authentic brands, and leveraging organic social media. The founders, Michelle and Sally, share their personal experiences with menopause and the lack of inspiring and effective products available, leading them to create WomanS. They discuss their intuition for identifying market trends and white spaces, their experiences in corporate settings, and the overwhelming positive response from customers who feel underserved by traditional options.
Scaling WomanS: Challenges and Successes
The conversation explores the performance of WomanS products, particularly the surprising success of their vaginal moisturizer, highlighting the stigma surrounding vaginal dryness and the need for open conversations about women's health. The episode also touches upon the challenges of scaling the business in a challenging economic climate and the importance of organic social media marketing. The founders encourage the audience to embrace new challenges and opportunities at any age, emphasizing the value of experience and wisdom.
Keywords
Menopause
A natural biological process that occurs in women typically between the ages of 45 and 55, marking the end of their reproductive years. It involves a decline in estrogen production, leading to various physical and emotional changes.
Sexual Wellness
A broad term encompassing physical, emotional, and mental well-being related to sexuality. It includes aspects like sexual health, pleasure, satisfaction, and intimacy.
White Space
An untapped or under-served market segment or opportunity within a particular industry or field. Identifying white spaces allows businesses to create innovative products or services that cater to specific needs.
Organic Social Media
Social media marketing that focuses on building a genuine and authentic audience through valuable content creation and engagement, rather than relying solely on paid advertising.
DTC (Direct-to-Consumer)
A business model where companies sell their products directly to consumers online or through their own retail channels, bypassing traditional wholesale and retail intermediaries.
Midlife
A period in a person's life typically between the ages of 40 and 65, characterized by significant life transitions, including career changes, family dynamics, and personal growth.
Millennials
The generation born between 1981 and 1996, known for their digital fluency, entrepreneurial spirit, and focus on personal well-being.
Q&A
What inspired the creation of WomanS?
The founders were personally experiencing the challenges of menopause and found a lack of inspiring and effective products available. They wanted to create a brand that addressed the needs of modern women going through this transition.
What is the most surprising thing about the success of WomanS?
The founders were surprised by the overwhelming positive response from customers, who expressed gratitude for a brand that openly addresses their needs and destigmatizes conversations about women's health.
What is the biggest challenge WomanS faces in scaling its business?
The founders are facing challenges in securing funding at a time when interest rates are high and investors are more cautious. They are also working to educate retailers and investors about the growing market for women's health products.
What advice does Gary Vaynerchuk give to the founders of WomanS?
Gary encourages the founders to shift their focus from paid advertising to organic social media marketing. He believes that building a strong organic presence can drive performance and brand building, especially in the current market.
What is the key takeaway for entrepreneurs from this episode?
The episode highlights the importance of identifying white spaces in the market, building brands that resonate with customers on a personal level, and embracing the power of organic social media marketing. It also emphasizes the importance of addressing societal stigma and creating a more open dialogue about women's health.
Show Notes
In today's episode of the GaryVee Audio Experience, I sit down with Michelle Jacobs and Sally Mueller, co-founders of Womaness. They share their journey of identifying a massive gap in the market for high-quality, clean products. They discuss the challenges of scaling their business and the surprising positive response from customers. The conversation also touches on the significance of organic social media for brand building and offers valuable insights into starting a business later in life. If you're interested in entrepreneurship, women's health, or brand building, this episode is a must-watch!
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