How To Lose An Election, Really Badly
Update: 2025-10-16
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As well as knowing how to win an election, the team have plenty of experience of losing them too. For this episode, recorded in front of an audience at the Times and Sunday Times Cheltenham Literature Festival, we look at some campaigns that went really, really badly.
Sally chooses Neil Kinnock's defeat in 1987, Danny chooses John Major's drubbing in 1997, and Polly chooses Jo Swinson's ill-feted run at becoming prime minister in 2019.
Send your questions, comments and stories of defeat to howtowin@thetimes.co.uk
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