DiscoverHow To Win An ElectionHow...The Elections Were Won And Lost: Hague & The Tories in 2001
How...The Elections Were Won And Lost: Hague & The Tories in 2001

How...The Elections Were Won And Lost: Hague & The Tories in 2001

Update: 2025-10-30
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We're joined by William Hague for the latest in our series looking at how the biggest elections in recent political history were won - and how they were lost.


We go inside the Tory campaign, in which Hague's Conservative Party tried to convince the nation it was time for a common sense revolution - and ended up resembling the protester punched in the head by John Prescott.


From foot and mouth to Sharon Storer, from Thatcher announcing 'The mummy returns' to Oliver Letwin going into hiding, the team get under the skin of the campaign and ask why it couldn't make a dent in Tony Blair's popularity.


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How...The Elections Were Won And Lost: Hague & The Tories in 2001

How...The Elections Were Won And Lost: Hague & The Tories in 2001