How To Maximize Profits By Building Stronger Customer Relationships
Description
Just had a fascinating discussion with Daniel Dixon from SendJim about measuring ROI and tracking the effectiveness of our marketing channels. It's a challenging task, but one that can really pay off. As a takeaway, we learned that it often starts with identifying the lead source. A simple question like "How did you find out about us?" can go a long way.
It's not just about acquiring new customers, it's about engaging with the ones we already have. Many businesses have a large customer base but fail to tap into this goldmine. It's time to explore fresh strategies!
In this episode, Daniel and I discuss:
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What SendJim does for home service businesses
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Importance of understanding the lifetime value of customers
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Strategies for customer acquisition and maximizing customer lifetime value
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Importance of deepening relationships with customers
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Marketing to an asset list and exploring different marketing strategies
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Measuring ROI and tracking the effectiveness of marketing channels
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Benefits of physical mail in legitimizing a business
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Importance of follow-up sequences and building relationships with customers
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Assistance and resources offered by SendJim for marketing questions and support
Listen to all episodes at https://profitablehomeservices.com/
Get a free copy of the Path To Profits Book at https://yourpathtoprofitsbook.com
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