How To Release A Collab Sneaker Part 3 - Navigating Sneaker Drops with Corey Whatever
Description
The series concludes with a conversation with my friend Corey Whatever who runs the digital agency Whatever Industries that has worked with brands like Rhude, Fear of God, JJJJound on their sites and on their hyped sneaker collaborations. We talk about what happens on that side of the aisle during and after sneaker drops.
You can find Corey Whatever at:
https://whateverindustries.com/
Twitter: @corey_whatever
Instagram: coreywhatever
Timestamps
00:00 - Intro
06:41 - Corey Whatever
07:21 - Starting Point with Retailers
13:14 - Working with Converse on the Lost Daze Weapon Low FNF
20:27 - Part 2 Reaction
21:30 - Working with Shopify on Drops
25:17 - Collabs are Awesome for Brands
28:19 - Nina Chanel Abney Jordan 3 Drop
32:43 - When Things Go Wrong
40:31 - FNF
46:34 - Resellers Cause Havoc
55:17 - Have You Seen The Backdoor
57:56 - Getting New Brands To The Next Level
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