As frustrating as it may be that your friends and family aren’t “supporting” you… try to remember that they are your friends and family.

They probably aren’t a reflection of your client avatar and they probably aren’t the people with the biggest problem your service solves.

Here’s how to turn your friends and family into loyal customers…

1. Establish the value of your product or service in the marketplace.

2. Become the authority on products and services in your niche.

Your friends and family can support your efforts here by engaging with your post… but if they don’t it’s OK. Your authority comes from your expertise and the content you create around it. Create the content and your audience will find you.

3. When your friends or family approach you for service be gracious and welcome them. Make sure you provide them with excellent service just like you would everyone else and ask them for referrals… just like you would everyone else. 

That’s it.

That’s all it takes.

…and here’s the best part.

When your friends and family buy from you it’ll feel so good because they aren’t doing you a favor. You’re literally protecting them from other providers in your market who might take advantage of them.

When I sold cars the deals that felt best were the ones that I made with you guys. Literally the friends and family I grew up with, went to school with, got in fights with & against… because at the end of the day I knew that I was making sure you guys were getting the best possible treatment.

That’s how you do it.

Focus on becoming the authority and when it’s time for you to be your inner circles hero you can.

I am… #thebestversionofme