How Value Pricing & Digital Storytelling Are Rewriting Wine Sales with Carson Benham - 027
Description
In this episode of the Drinks.com Podcast, host Brandon Amoroso sits down with Carson Benham, newly minted VP of West Coast Sales at Martin Ray Winery, for a candid look at where wine sales are really headed.
Inside the conversation
🎯 80/20 in action: how Carson decides which markets and events deserve his time—and why Utah suddenly matters.
🔄 E-commerce vs. three-tier: practical ways to use DTC traction to unlock distributor deals.
💸 Price-point reset: turning California’s bulk-wine oversupply into everyday-luxury bottles under $25.
📱 Gen-Z playbook: digital storytelling, “better-for-you” labels, and checkout flows that match fashion-retail standards.
🌊 Surviving the RNDC exit: ripple effects of a top distributor leaving California and the new openings for small brands.
đźšš Hidden costs revealed: shipping math, six-bottle safeguards, and why Apple Pay should be on every winery site.
Whether you sell wine, study the industry, or love a good deal at dinner, this conversation delivers practical takeaways you can use right away.
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