In this episode of Secured, host Mike Monsive sits down with Idan Koren, Chief Marketing Officer of Verkada, to discuss how the company is transforming the physical security industry through its cloud-first, software-driven approach.

Reimagining Physical Security

Idan reflects on his journey at Verkada since joining in 2018, during its hyper-growth phase. Initially wearing many hats—from HR and operations to Salesforce re-architecture—he shares how Verkada’s software-first mindset became the foundation of its success. By prioritizing scalable solutions, seamless updates, and out-of-the-box value, Verkada has broken away from the industry’s traditional reliance on siloed, hardware-driven security systems.

Empowering Businesses Beyond Security

Verkada’s Command platform is designed to do more than manage cameras—it integrates security with broader business operations. Customers now leverage Verkada for insights like occupancy trends, fraud detection, and marketing performance, turning security data into actionable intelligence. Idan emphasizes that this expansion beyond traditional security budgets reflects Verkada’s focus on operational efficiency and cross-departmental value.

Innovation, Integration, and Trust

The discussion explores Verkada’s Helix API, which allows businesses to integrate video data with critical systems for custom workflows. Idan highlights how automatic firmware updates, multi-factor authentication, and customer-controlled encryption underpin Verkada’s cybersecurity-first approach. With FedRAMP authorization in progress, Verkada is preparing to transform security for the public sector, bringing its innovations to federal agencies and beyond.

The Future of Security

From real-time integrations to cloud-native scalability, Verkada is setting the pace for the industry. As Idan explains, Verkada’s vision is clear: break down silos, enable smarter workflows, and deliver security that’s both powerful and accessible.