How Vidovo Is Changing the UGC Game (With No Ads or Funding)

Update: 2025-07-12

Description

🎙️ Welcome to S3E016 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.

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In this episode, we’re joined by Elijah Khasabo, the 21-year-old co-founder of Vidovo, a rapidly growing UGC marketplace built completely without ads or outside funding. Elijah walks us through how a single $50 video that hit 14M organic views changed his life—and sparked the creation of a platform that’s helping brands tap into authentic, high-performing short-form content at scale.

🎯 Key Topics Discussed:

Building a UGC marketplace from scratch (and bootstrapped)
The $50 video that got 14M views
Creator vetting: what brands should really look for
Retail-ready UGC: the new wave of demand
Why “authenticity” is overhyped—and what really works
How Vidovo gets 25 creators/day organically
The future of automation vs. human judgment in creator campaigns

Check out the three most downloaded episodes:

Exploring the Evolving Landscape of Influencer Marketing with Aaron King

Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie

The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

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