In this episode we're learning from Meg Gutowski, the Events and Operations Senior Director at the Independent Lodging Congress (ILC). With a wealth of experience in producing top-tier events, Meg shares her insights into what it takes to create gatherings that are not only memorable but also foster genuine connections.

Listeners will learn about:

• The Creative Process: Discover how Meg and her team at ILC blend meticulous planning with spontaneity to curate unique event experiences.
• Venue Selection: Understand the importance of choosing the right venue and how it can significantly impact the success of an event.
• Engaging Formats: Explore the various interactive and engaging formats used by ILC to keep attendees interested and involved, from fashion contests to hot wing challenges.
• Fostering Relaxation: Gain insights into how ILC encourages a relaxed atmosphere that allows industry executives to let their guard down and truly engage.
• Collaboration and Partnerships: Learn about the collaborative efforts with advisory boards, local businesses, and venues that contribute to the richness of ILC events.
• Upcoming Events: Get a sneak peek into the exciting upcoming events planned by ILC, including the venues and cities they will be showcasing.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands