How a BOGO Deal Bootstrapped Neven Eyewear to Millions
Update: 2025-05-27
Description
Also on YouTube: https://youtu.be/fXKVcwl8FS8
How a BOGO Deal Bootstrapped Neven Eyewear to Millions
Jonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his brand, what’s changed with Meta ads, and why scaling a bootstrapped Shopify store takes more grit than cash.
Learn:
- Why BOGO x3 worked when nothing else did
- How Neven ships worldwide with no VC money
- The backend tech powering their crazy offer
- What most brands get wrong about Meta ads
Sponsored by:
- Zipify – Build high-converting sales funnels
- Cleverific – Smart order editing for Shopify
- Address Validator – Reduce delivery address errors & costs
Links:
- Neven Eyewear → neveneyewear.com
- Sight for Sound → neveneyewear.com/pages/sight-for-sound
- Judge.me Reviews → apps.shopify.com/judgeme
- Glasson 360 Viewer → apps.shopify.com/glasson
- Shopify → shopify.com
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