Introduction

In episode 19 of The Median Podcast, I’m joined by the very passionate Geoff Brady who is the Head of Sales and Marketing at Evie Networks. Evie Networks is shaping the future of e-mobility by building and operating electric car charging stations. 

After a 17+ year career at Optus to now very much being a trailblazer in nascent industry, Geoff and I chat about:

• How an EV charging business operates

• Opportunities and challenges of working in a nascent industry

• Learnings taken from the telecommunications industry to Evie Networks

• Unpacking EV use in Australia

• What it will take to increase mindshare and expand the use of EVs

Timestamps

00:00:53 From telecommunications to electric vehicle charging, the similarities and the differences

00:02:50 The Evie business, common pushbacks to electric charging, using renewable energy supply, difference between chargers, metropolitan, regional and highway infrastructure 

00:17:57 Life working in a nascent industry, startup mentality, building capabilities in people and process

00:21:50 Electric vehicle use in Australia, unpacking the low uptake of EVs - price points, vehicle choice, government support/initiatives, ingrained consumer behaviours

00:31:10 The long term vision, increasing the adoption of EV cars on the roads, the energy landscape in Australia, energy storage devices

00:38:25 Positioning EV Networks in the market, letting the infrastructure do the marketing

00:42:43 Challenges in the role, fighting for mindshare in strategic initiatives, charting a path to a successful career

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