How brands can win in a recession
Update: 2020-09-16
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History will remember COVID-19 not only as a deadly disease but also as a huge accelerator for change. It brought with it an estimated 5-year leap in digital adoption from both consumers and businesses in just 12 weeks. Now, as the world enters an early onset COVID-induced recession, brands are left questioning their next steps. What lessons can they learn from past recessions and what new challenges may they face?
Check out Wunderman Thompson’s recent report titled ‘How Brands Can Win in a Recession’ here.
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