Knowing me, knowing you: the power of unified customer data
Description
In 2006, Clive Humby coined the phrase, ‘data is the new oil’. That was 14 years ago, and yet still today, marketers are grappling with the challenges of making sense of their customer data to deliver actionable insights that improve the customer experience and build competitive advantage. In this episode, The Experience Makers explore these challenges and the technologies that are now looking to solve for them. To build a true customer data capability, organisations need to look further than pure technology; we’ll also deep dive into the transformation that is required to build a single view of the customer and act on it.
Check out Acceleration’s report titled ‘Course Correction’ here.
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Produced by Breaking Atoms
Music produced by Imperial
United States
