How do you sell creativity? Arthur Sadoun, CEO of Publicis Groupe, at Campaign Live
Description
Publicis Groupe's chief executive Arthur Sadoun breaks his six-year silence from public speaking in the UK at Campaign's inaugural Campaign Live event.
Opening the conference opposite Campaign's UK editor-in-chief Gideon Spanier, Sadoun is questioned on how to sell creativity and what has made Publicis Groupe "extract itself from the agency pack".
In this episode, Spanier and tech editor Lucy Shelley have a brief chat about the interview before heading into the session from the event. The discussion begins with Sadoun making a joke as he sits down in stage about buying Stagwell, who are projected behind him as a sponsor of the event. "I'm not going to buy them," he said.
The question from the audience came from financial analyst and Campaign columnist Ian Whittaker, who asked about the value of creative and how if clients are prepared to pay for it, that could add to the agencies’ share price value.
Further reading:
Arthur Sadoun: 'I have never won a pitch without a creative idea'
Publicis’ mocking ‘taking the BS out of AI’ film goes down badly with agency rivals
M&A rumour mill is buzzing as Publicis pulls ahead of agency pack
More from Campaign Live:
Adam & Eve/DDB's Richard Brim says industry's creative ‘low point’ is an opportunity
Ads 'must accurately represent target audience' say Campaign Live panellists
Black creatives recount 'unapologetic' pushes for industry change
Monzo's AJ Coyne: ‘Creativity is the way to differentiate yourself’
NatWest chief design officer: AI makes brands ‘more creative’
Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors
‘It all comes down to trust’: KFC and Mother on how to create a cult
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