How free content *actually* leads to clients...
Update: 2025-11-10
Description
People often ask if free content leads to clients, and my answer is yes, but it’s about the HOW.
It starts with creating authentically, from a place of service and gratitude, not expectation.
Then, it’s about getting that content seen and genuinely connecting with the audience you’re blessed enough to attract.
By talking with them and understanding what they really need support with, you can then offer services or products they’ve essentially already told you they want, making the whole process feel natural and truly helpful.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
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