How has iHeart Reigned Supreme? with Will Pearson
Description
How has iHeartMedia reigned supreme in podcasting?
Will Pearson, president of iHeartPodcasts, joins me to discuss how curiosity and collaboration have shaped his career and approach to creative development. From starting Mental Floss to holding executive roles at HowStuffWorks and now iHeart, we explore how Will and his team at iHeart have put the spotlight on underrepresented voices, the role that iHeart’s radio network plays in podcast development, his opinions on brand collaborations and marketing strategies, and why he makes time to co-host his show, Part-Time Genius, each week.
You can find Will on LinkedIn or you can head to iheart.com and check out their podcasts.
I’m on all the socials @JeffUmbro
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