How loyalty programs help you close the data gap in ecommerce, with Daniel Gawłowski
Description
The goal of this episode is to inspire you to build a feedback loop between your loyalty program and data models in order to build a complete omnichannel view of the customer journey.
As Daniel said: “It’s not magic, it’s engineering”
Here’s what we discuss in the episode:
How to use loyalty programs to enrich ecommerce data
Suggestions for businesses who want to transform into data-driven businesses
Real-life examples of how advanced data helps improve business goals: cross-selling, increasing basket size
How a loyalty program can help you build a better churn prediction model
Connect with us:
Daniel Gawłowski: https://www.linkedin.com/in/gawlowski-daniel/
Nostre: https://www.valueships.com/nostre-data-science
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
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