How micromobility has changed cycling – Caroline Seton, Forest
Update: 2025-09-01
Description
Caroline Seton, co-founder of Forest, discusses the cultural shift in perceptions of cycling brought in by bike hire services, the infrastructural barriers to encourage mass cycling and navigating the venture capital landscape.
Forest, founded as Human Forest, is a London-based bicycle hiring service competing with the likes of Lime. The company was founded in 2020 and has become one of the UK capital's most used bike rental firms.
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