How one charity has adopted a more strategic approach to its corporate partnerships
Description
Lucinda Rouse and Dami Adewale are joined by Russell Winnard, chief executive of the care leaver support charity the Drive Forward Foundation, to discuss the introduction of a new model to guide the organisation's corporate partnerships.
Russell explains how a combination of insufficient partnership income and the need for more joined-up pathways to employment opportunities for the charity’s service users prompted it to rethink its approach to working with businesses.
He stresses the importance of researching corporate priorities and warns of the risk of being drawn into partnership arrangements that service a company’s needs more than the charity’s bottom line.
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