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How our brain makes decisions (with Ana Iorga, Neuroscientist)

How our brain makes decisions (with Ana Iorga, Neuroscientist)

Update: 2020-09-11

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Listen to this episode to learn:

How our brain makes decisions and reacts to highly unpredictable environments
Which type of processing dominates our decision-making process (subconscious vs conscious)
How we make decisions when we’re in survival mode
Why our brain perceives intense cognitive effort as pain and what that means for the choice you make
How emotions influence our choices
The way our decision-making process influences our relationships with brands
Why it’s important to look at the gap between what people say and what they do – both in others and in ourselves
How a neuroscientist makes decisions knowing all this and more

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How our brain makes decisions (with Ana Iorga, Neuroscientist)

How our brain makes decisions (with Ana Iorga, Neuroscientist)

Andra Zaharia