How the Canada Post Strike Inspired Hope Centre Ministries to Rethink Direct Mail Delivery
Description
The Canada Post strike began on November 15th, and Shellie Power, the Executive Director of Hope Centre Ministries, is here to shine a light on the fascinating creative strategies she’s crafted to maintain crucial donor communications. (Hint: it’s pretty heartwarming!)
We talk about the strike's ripple effect that has been felt across sectors and how it’s challenging nonprofits to find innovative ways to keep fundraising efforts afloat.
Shellie turned these postal delays into a chance for personal connection with donors. By hand-delivering not just mail, but also cookies, they transformed a setback into a joyful engagement opportunity.
We dig into the logistics of their approach and how it led to increased donations and stronger relationships. This episode is a testament to the resilience and innovation that nonprofits bring to bear during crises, fostering community and connection even amidst adversity.
Resources & Links
Connect with Shellie on the Hope Centre Ministries website, on LinkedIn, or via email at shellie@hopecentreministries.org.
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