The Breaking and Entering Advertising Podcast is usually about others. But today, Geno turns the mic on himself. After interviewing hundreds of ad professionals, he’s sharing his own path into the industry. You’ll hear:

• How Mad Men inspired him to pursue advertising

• Why his first internships shaped, but didn’t define, his career

• The pivotal moment when persistence got him an Edelman interview

• How the pandemic sparked the launch of Breaking and Entering

• The three steps he teaches every aspiring ad pro: Nerd Up, Work Up, Cool Up

If you’re just starting out in advertising, or need a reminder that the path is never linear, this episode is for you.

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