DiscoverShopify MastersHow the StockX Co-Founder Builds Hype for New Products
How the StockX Co-Founder Builds Hype for New Products

How the StockX Co-Founder Builds Hype for New Products

Update: 2024-12-17
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Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.

To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hype

To watch in-person interviews, subscribe to the Shopify Masters YouTube channel.

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How the StockX Co-Founder Builds Hype for New Products

How the StockX Co-Founder Builds Hype for New Products

Adam Levinter, Shopify