DiscoverMcKinsey on Consumer and RetailHow the sporting goods industry can turn uncertainty into opportunity
How the sporting goods industry can turn uncertainty into opportunity

How the sporting goods industry can turn uncertainty into opportunity

Update: 2025-05-07
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The authors of a new report, Sporting Goods 2025, explore key themes that will shape the market and highlight consumer trends that could represent paths to growth.

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How the sporting goods industry can turn uncertainty into opportunity

How the sporting goods industry can turn uncertainty into opportunity

McKinsey Retail & Consumer Goods