Fraser Southey is an experienced copywriter and creative advisor.

As you will see, from his banging website, he specialises in two areas:

- Sustainability and ESG reporting
- Brand creation and expression

Fraser first wrote about sustainability ( then called ‘Environment and Society’) in the mid-1990s, which makes him - in his own words - "a bit of a pioneer and also a ‘mature presence’."
I've been around the block too and, after 20 years geeking out all about Corporate Responsibility and Ethical Marketing, like me, Fraser "believes in the power of well-written copy to change minds and provoke action."
His current and recent clients include: bp, Associated British Foods (including Primark), NextEnergy Solar Fund, Cargill, Firmenich, Lloyds Banking Group, Marks & Spencer, Nestle, Premier League, Royal Marsden, Tesco, Vodafone, and Wellcome Trust.

In this conversation, we pick apart the smoke and mirrors of Corporate Greenwashing through copywriting, storytelling and marketing more widely, and the risk we all run when trying to do good in the world...