In this episode of Say More, Eleanor and Isabelle sit down with Babba Rivera—founder of the award-winning clean hair care brand Ceremonia, former Uber exec, and a trailblazing Latina entrepreneur reshaping the beauty industry.

Babba shares her remarkable journey from growing up in Sweden’s immigrant neighborhoods to launching a purpose-driven brand rooted in heritage, wellness, and authenticity. This conversation is a masterclass in manifesting bold moves, dismantling limiting beliefs, and building businesses that reflect your highest values.

What we covered in this episode:

Growing up in Sweden with Chilean immigrant parents

How Babba navigated language barriers, cultural identity, and early ambition

Her leap from Uber Sweden to NYC—and the mindset behind big life decisions

The power of authenticity and how passion creates unexpected opportunities

Why generosity and helping others are central to her leadership philosophy

The insight that sparked Ceremonia: “Hair care” vs. styling products

Balancing motherhood and entrepreneurship with 4 kids

What success feels like now—and how it aligns with her values

Links & Resources
Ceremonia on IG and online – Babba’s clean hair care brand
https://www.instagram.com/myceremonia/?hl=en

Follow Babba on Instagram
https://www.instagram.com/babba/?hl=en

TV show rec: Common Side Effects

The Tao of Founders by Guillaume Racine

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