In this conversation, Eleanor and Isabelle sit down with Jeni Britton—entrepreneur, artist, and founder of the iconic Jeni’s Splendid Ice Cream and her new brand, Floura, which is the most diverse fiber bar on the market. Jeni shares her path from struggling art student to industry visionary, diving deep into the emotional and creative roots of her journey. From her early days running “Scream,” to building Jeni's into a national brand, to stepping away and starting over, this episode explores reinvention, curiosity, and the power of slowing down, synchronicity, and building businesses that reflect your soul.

In This Episode, They Cover:

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  Jeni’s unconventional childhood and how it shaped her boldness

  
  


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  Why she dropped out of college and knew she’d be her own boss

  
  


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  Creative burnout and knowing when to walk away

  
  


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  Lessons learned through failure—not success

  
  


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  Launching Floura and why she’s obsessed with fiber and food systems

  
  


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  How motherhood fits into the founder experience

  
  


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  Why she says Lord of the Rings is the best business book she's ever read

  
  


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  And why “creativity is finding efficiencies”—a mindset every founder needs

  
  

Resources Mentioned:

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  Floura: https://www.floura.com/

  
  


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  Jeni’s substack: https://substack.com/@jenibritton

  
  


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  Books Jeni likes: The Leaves of Grass by Walt Whitman,The Apothecary's Wife by  Karen Bloom Gevirtz and The Mayflower by Nathaniel Philbrick

  
  


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  Instagram: @jenibrittonbauer

  
  

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