Inna Plum is the co-founder and CEO of Auxira Health, a care delivery startup helping cardiology practices expand clinical capacity through virtual teams. She joins Third Way Health CEO Frederik Mueller to talk about scaling smart, building trust with providers, and why not everything needs to be automated.

They cover her journey from private equity to frontline ops, lessons from Cityblock and MedArrive, and what it really takes to deliver high-quality care at scale—without losing the human touch.

TIMESTAMPS:

(00:00 ) Intro: Healthcare Ops Wave

(00:31 ) From High School to Healthcare

(01:45 ) Inna’s Path from Finance to Care Delivery

(02:46 ) Startup Lessons from Blue Apron, Redesign, and Cityblock

(06:01 ) Founding MedArrive + Building in a Pandemic

(08:00 ) Launching Auxira & Rethinking Cardiology Care

(15:04 ) Virtual vs In-Person Ops Models

(20:52 ) Trust, Training, & Building in Teams

(23:27 ) Outsourcing Without Losing the Patient Experience

(25:34 ) Hiring for Fit and Accountability

(30:17 ) Expanding the Model Across Specialties

(32:43 ) Rapid Fire and Final Reflections

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🌐 Learn more about Auxira Health and Inna:

Website: https://auxiliahealth.com.au/

Auxira Health: https://www.linkedin.com/company/auxira-health/

Inna Plumb: https://www.linkedin.com/in/innaplumb/

🤝 Work with us:

For partnership opportunities, contact us at: healthcareopswave@thirdway.health

🎙️ About Healthcare Ops Wave:

Healthcare Ops Wave (HOW) dives deep into the humans behind health care operations. Learn from the best operators about growing business, streamlining operations, scaling up practices, and serving millions of patients. Brought to you by Third Way Health, subscribe for more!